What Do Headlines Do?

Today, I felt under the weather. Couldn't pinpoint what was causing my lethargy. Decided to take the day off. 

I read The Copywriter's Handbook by Robert W. Bly.

I learnt how headlines performed four tasks. 

1. Get attention.

E.g. Want Perfect Skin, Try This New Miracle Formula!

2. Select the audience.

E.g. Want to Start an Online Business in 30 Minutes?

3. Deliver a complete message.

E.g. Free Tips to Improve Your Writing from the Top Copywriters

4. Draw the reader into the body copy. 

E.g. The Three Differences Between an Expert and Amateur Photographer

Practice makes perfect. 


Brienne, 9 March 2022, 10.04 p.m. 


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